Born in Mexico City and discovered on his seventh birthday that horses were his greatest passion. At that age he began his equestrian training, which he started as a hobby. At 15 years old equestrianism became his life when he took a sabbatical to train in Canada with the Olympic equestrian Jay Hayes.

In that period he competed in the Florida circuit for five consecutive seasons and subsequently moved to Europe, where he has lived for over seven years in different locations such as Germany, the Netherlands and Belgium.

After more than 30 years of riding, he continues to seek new challenges everyday. Juan competes in international two and three-star circuits and trains with world-class instructors to continue developing his equestrian skills. 

Further he has developed a passion for breeding super stars. His experience from the sport and knowledge about damlines he combines everyday in his breeding program. This makes Juan Carlos a pure equestrian who aspires others.